In a recent study by Moovweb, stats say that 2016 will bring 448 million mobile payment users in a market worth $617 billion. With more and more people accessing the Internet from mobile devices only, not desktops or laptops, messaging tailored to the format of this device is becoming even more valuable. Here are three […]
The print version of Nao Chief Visionary Christopher Craft’s O.P.E.N. Routine: Four Components to Personal Branding Excellence is available now.
Marketers generally consider the 18-49 y/o male demographic as apathetic and elusive. But here’s the thing… Men will spend money on sports-related activities before dropping cash on a $20 co-pay for a much needed doctor’s visit. Sports leagues and franchises have figured out how to tap into the male brain and separate us from our […]
Some marketers may think content marketing is easy, but making mistakes in such an important facet of marketing is even easier. We’ve put together four common mistakes made by content marketers so that you can avoid the pitfalls and be a sports marketing rock star when creating content. 1. Valuing Quantity Over Quality Lots of […]
Influence marketing is all the rage right now for brands — and for good reason. If you get an influencer on your brand’s side, the possibilities for generating more business are multiplied. Consumers trust those social networking superstars because of their reputation for recommending great products, and brands trust them to spread their positive opinions […]