In a recent study by Moovweb, stats say that 2016 will bring 448 million mobile payment users in a market worth $617 billion. With more and more people accessing the Internet from mobile devices only, not desktops or laptops, messaging tailored to the format of this device is becoming even
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Marketers generally consider the 18-49 y/o male demographic as apathetic and elusive. But here’s the thing… Men will spend money on sports-related activities before dropping cash on a $20 co-pay for a much needed doctor’s visit. Sports leagues and franchises have figured out how to tap into the male brain