More

Take a look at the path of the most marketable superstars in the NBA at the moment: Lebron James: McDonald’s All American; drafted out of high school; signed a $90 million shoe deal with Nike before playing one minute in the NBA. Kobe Bryant: McDonald’s All-American; drafted out of high

More

Hashtags are a versatile way to communicate. It can be used as a way to categorize topics, a search function, or to group comments together to create a cohesive narrative of events. Hashtags on Twitter are especially useful in sporting events for the simple reason that sports are live and

More

  With a 30 second Super Bowl spot costing upwards of $4 million, the question remains: is it worth it? At some point, the cost of the commercial has to outweigh the financial benefits, and having a Super Bowl commercial is only for company bragging rights. Maybe we’ve already hit