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Influence: the power to change or affect someone or something; the power to cause changes without directly forcing them to happen  – merriam-webster.com Influence It’s the holy grail of social media marketing, and defines social media marketing in so many ways. All social media marketers want influence. It’s an abstract

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The great rapper Notorious B.I.G. once laid out his 10 steps for surviving in the music industry. And seeing how we are in the golden age of digital marketing and creative content, we at Nao Media & Consulting laid out our “10 Social Media Commandments” for successful online marketing this

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  Every major sport league starts the season at a crossroads, real or imagined. The NBA has issues with tanking and draft age (medium seriousness), the NFL has its concussions (very, very serious). But Major League Baseball is legitimately at an interesting place. While television revenues and player salaries continue