Weekly Wednesday #7: The San Francisco Giants and Houston Rockets: Championships and Beginnings

Champions On the Field, Champions in Social Media The San Francisco Giants swept the Detroit Tigers on Sunday to win their second World Series in three years. Amidst the post-morning hangover celebrations, the four games of the World Series were the lowest rated World Series games ever according to Nielsen TV ratings. This news by …

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Rdio is Changing the Game with First-of-Its-Kind Artist Program

This post is part of our Game Changer Series, which is dedicated to bringing uniquely inspiring artists into the spotlight. Finding gems in a sea of similar talent, Nao does what it does best in the crowded music industry: Never Accept Ordinary. This time, we’re not spotlighting one outstanding, up-and-coming artist. We’re highlighting a company …

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Weekly Wednesday Standout #6: Kendrick Lamar: good kid, m.a.a.d. expectations

The leak of Kendrick Lamar’s “good kid, m.A.A.d. city” last week made waves throughout Twitter. The album was high on many fans’ most anticipated list and was released this past Monday, October 22nd. Album releases follow a familiar pattern of getting leaked a couple weeks beforehand, being the topic of discussion in social media circles …

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Weekly Wednesday Standout #5: Raul Ibanez, Baseball Playoffs, and Twitter Records

Major League Baseball set several records on Twitter this past week with veteran Yankees outfielder Raul Ibanez taking center stage. This blog has previously covered the intensity of the October stretch run of baseball playoffs. But Ibanez took things to a new level with his heroic game tying (and one game winning) home runs in …

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Weekly Wednesday Standout #4: Chipper Jones and Drew Brees – What Champions are Made Of

The parting of one legend… Before Chipper Jones, first ballot hall of famer, there was Chipper Jones, the lucky fallback. The Atlanta Braves were deciding between high school pitching ace Todd Van Poppel and shortstop Chipper Jones for their first pick in the 1990 draft. Braves GM Bobby Cox spent the weekend before the draft …

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Playing in Pink: Not Just an NFL Ploy For More Female Fans

The NFL’s support of  the predominately feminine fight against breast cancer has been commended for its creative tactic to attract more female fans. But, the marketing campaign —  called “A Crucial Catch” in partnership with the American Cancer Society — is battling that messaging as being much more than a way to ride the wave of pink-PR-hype and get more …

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