As 'Gangnam Style' Reaches Declining Stage, What Should Its Exit Strategy Be?

From South Korea to Dancing With the Stars, Psy’s “Gangnam Style” has made kids and their grandparents get up and dance without even knowing about the affluent neighborhood its named after and poking fun at. But, as we’ve seen in the entertainment industry per Isaac Newton, what goes up must come down. Marketers are on …

Read moreAs 'Gangnam Style' Reaches Declining Stage, What Should Its Exit Strategy Be?

3 Social Updates Sports Marketers Can Be Thankful For

It’s the holiday season, and we sports marketers have plenty to celebrate because our favorite social media platforms for sports brands have gifted us with three enhancements. Here are three social media launches and updates you can’t miss and how you can use them. 1. Pinterest Secret Boards Finally, Pinterest has granted us the ability …

Read more3 Social Updates Sports Marketers Can Be Thankful For

Weekly Wednesday Standout #10: Notre Dame Football – A Remodel for the Digital Era

In a way, Notre Dame football rivaled the path of a successful company unable to adapt to the internet age. A storied football past, one of the most revered college coaches of all time, and an exclusive television deal with NBC symbolized the program’s dominance in the 1900s. At the turn of the century, with …

Read moreWeekly Wednesday Standout #10: Notre Dame Football – A Remodel for the Digital Era

5 Social Media Tactics for Sports Brands

Sports and social media go hand in hand. During a sporting event, we see spikes in Twitter activity, increased Facebook chatter, and a change in Instagram hashtags being used, just to name a few. Newer social media tools are all about creating an emotional connection, especially through visuals, and these must be addressed in your overall marketing strategy. …

Read more5 Social Media Tactics for Sports Brands

Weekly Wednesday Standout #9: Mike D'Antoni and "Seven Seconds or Less" in a Twitter-Era

There was no Twitter, no Facebook, and no blogs when Mike D’Antoni was hired as coach of the Phoenix Suns in 2003. I’m assuming the news was reported in the more traditional way – a front page of the local sports page, a segment on Sportscenter with brief footage of the press conference, and a …

Read moreWeekly Wednesday Standout #9: Mike D'Antoni and "Seven Seconds or Less" in a Twitter-Era

Weekly Wednesday Standout #8: The Beard and the City: James Harden and Houston

We briefly covered James Harden’s shock trade to the Houston Rockets last week from a social media standpoint. Yet the response that night paled in comparison to the impact he had on the court in his debut week for the Rockets. In his opening game last Wednesday, he scored 37 points and added 12 assists. He …

Read moreWeekly Wednesday Standout #8: The Beard and the City: James Harden and Houston

Meet Macklemore: Hipster-Hip-Hop Fusion Makes Underground Rumblings

This post is part of our Game Changer Series, which is dedicated to bringing uniquely inspiring artists into the spotlight. Finding gems in a sea of similar talent, Nao does what it does best in the crowded music industry: Never Accept Ordinary. Straight from Seattle, hip-hop local legends Macklemore and Ryan Lewis are making themselves known …

Read moreMeet Macklemore: Hipster-Hip-Hop Fusion Makes Underground Rumblings