Sports Marketing Lessons from Your Favorite Holiday Characters

The holidays are the perfect reason to act like a kid again, and reruns of your favorite childhood holiday classics make it easy. For marketers, we bring you additional excuses to gather up the kids and watch Rudolph, Frosty, The Peanuts gang and the Grinch this season. Watch for the underlying subliminal messages in each, …

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Weekly Wednesday Standout #14: Russell Wilson – Paving His Own Path

Seattle Seahawks’ quarterback Russell Wilson showed up on many people’s radars in the summer of 2011 when he transferred to Wisconsin, immediately turning the team into a national title contender. He was elected team captain and lead Wisconsin to the Rose Bowl, setting the school’s single season touchdown record in the process. He was drafted …

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How to Manage an Entertainment Marketing Crisis

We see artists and athletes making mistakes on and off the camera constantly. As a result, it’s important for the people behind the scenes to know how to manage these mishaps before they even happen. Part of the reason we talk about social media crisis management is because what may seem like a small mistake …

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Weekly Wednesday Standout #12: Jordan XX8: The Michael Jordan of Marketing

The summer of 2012 was a crossroads for Jordan Brand. Their popularity became a double edge sword in recent years. On one hand, consumers stood in line for hours for re-releases of old Jordan shoes. On the other hand, the company’s newer shoes for Dwyane Wade, Carmelo Anthony, and Chris Paul never reached the heights …

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