Lance Armstrong, Katie Couric, and Beyonce Headline January's Entertainment News

Here’s a roundup of this month’s sports and entertainment news highlights, including updates on neverending stories like the Lance Armstrong saga and the Manti Te’o love…er…Bermuda Triangle? Yikes. Entertainment Weekly reports that Lance Armstrong turns down appearing on ‘Dancing With the Stars.’ Even if there’s no more Tour de France for Lance, at least he’s got a …

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Lance Armstrong's Selfish WHY & Other Personal Branding No Nos

Last week (Thursday, January 17th) Lance Armstrong was interviewed by Oprah Winfrey on her OWN Network over two nights of awkward programming. The mission: To come clean on the doping allegations that have haunted him for years. The result: Further damage to Armstrong’s once ironclad personal brand. Where did he go wrong? Keep on reading, …

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Weekly Wednesday Standout #17: The Marketing of Colin Kaepernick

This seems to be a golden age for young NFL quarterbacks. The year’s rookie QB class alone produced three franchise quarterbacks in Andrew Luck, Robert Griffin III, and Russell Wilson. These young QB’s did well from a marketing perspective as well. Cam Newton signed with Under Armour, Andrew Luck with Nike, and RGIII is the …

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Does LinkedIn Fit Into Your Marketing Strategy? You May Be Surprised

The professional social media network LinkedIn has made big strides in creating a brand-friendly space. With the recent addition of company pages, the opportunities for brands in both the sports and entertainment marketing field are endless. Here are ways to optimize your company’s presence, as well as your client’s brand, on LinkedIn. 1. Simple is …

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Weekly Wednesday Standout #16: Chip Kelly and Nick Saban – Disruption vs. Tradition

Nick Saban won his third BCS National Championship in four years on Monday, leading Alabama to a dominant 42-14 victory over Notre Dame. This raised questions as to whether Saban is the greatest college coach of all time. Saban’s team is built on traditional ideas of football. He has no gimmicks. The dominant defense sets …

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