Guess Who's Become Major Marketing Spenders? Women Business Owners

According to a survey conducted by Web.com and National Association of Women Business Owners, some 81% of women business owners (WBOs) say they’re optimistic about their business performance in 2013 —  66% of them are more optimistic than they were last year. Additionally, 73% plan to invest more in marketing in 2013. When asked about their …

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Weekly Wednesday Standout #20: The Super Bowl Weekend That Was – Joe Flacco and Dodge Trucks

This blog covered the marketing of Russell Wilson and Johnny Football, the relationship between Chip Kelly and Nick Saban, and the dynamism of Colin Kaepernick. We end our 2012-13 season coverage by focusing on the least known QB of the final four, and now Super Bowl Champion: Joe Flacco. Overshadowed by his quarterback counterpart in …

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