Where has the money gone? Part 1 – The Recording Industry

Over the past 15 years, the recording industry has fundamentally shifted their business model. After years of fighting change, the industry has slowly latched on to new technologies, and for the first time since 1999, music sales actually increased, albeit only 0.3 percent.  Still, it’s a sign that perhaps the future will be a brighter …

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Weekly Wednesday Standout #23: 5 Moments That Made David Beckham's Career – a Youtube Look Back

David Beckham played his final professional match two weekends ago. His footballing journey took him from Manchester to Madrid, to Los Angeles, ending in Paris. Beckham’s career was unusual from a critical standpoint – while it was his skill set that made him an international right midfielder, it was his looks that made him into …

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10 Tips for Marketing Your Superstar Child

Parents, Before you invest in headshots, singing lessons, electronic press kits and all the other typical things that parents think they need to prepare their child for childhood stardom, read this article and make sure your plan for marketing and protecting your child is tight. As an entertainment marketing professional, a record label owner, and …

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