Weekly Wednesday Standout #27: The Soccer Stigma: Is It Turning a Corner?

As the Confederations Cup comes to a close and the 2014 World Cup in Brazil nears, the time honored sporting question of “why is soccer not popular in the United States” rears its head. But with television leading the way to a new generation of fans, it may be time to bury this discussion once …

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How Social Media Pays Dividends to Retired Athletes

Becoming adept at navigating social networks can transform the brand of a retired athlete from “has been” to “savvy navigator.” I recently wrote an article that explored how active athletes can use social media to become fan favorites. In this article, I cover how retired athletes can continue to grow their brand by staying active …

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Weekly Wednesday Standout #25: Kevin Durant and ROCNATION – When Two Brands Collide

Kevin Durant left his agent Rob Pelinka to join Jay-Z’s new sports agency Roc Nation over the weekend. Adding to Skylar Diggins, Robinson Cano, and Geno Smith, Durant is not only the first NBA athlete to join the agency, but by far the biggest name. He is simply a game changer for Roc Nation. It’s …

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How Every Athlete Can Use Social Media to Become a Fan Favorite

Athletes who aren’t getting the most out of their presence through social media are selling themselves short. If you’re an athlete who wants to get more out of social media, this post is for you. An increased social media presence through quality community management can yield increased fan support and new business opportunities. Every athlete …

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Weekly Wednesday Standout #24: Neymar – Nike’s Next Brazilian Superstar

21 year old Brazilian phenom Neymar was introduced as the face of the Hypervenom, Nike’s latest soccer shoe release, last week at an unveiling. This follows in the footsteps of fellow Brazilians Ronaldo and Ronaldinho, who fronted their varied Nike shoe lines. Much of what people know of Neymar outside of Brazil represents the 2013 …

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