Dick's Sporting Goods and Immersive Sports Digital Marketing

Dick’s Sporting Goods is hardly known for their creativity. But their sports advertisements are pretty slick. And it’s right on time as sports digital marketing is a crucial component for the success of sports brands. The first, released in mid-July, depicts the moments in between one play in a football game. The second depicts the moments …

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Weekly Wednesday Standout #31: Peter King, Nate Silver, MMQB, and 538 – The Future of Online Media

  The past week presented a revealing snapshot of the future of online media with Nate Silver and his 538 brand leaving the NY Times for ESPN, and Peter King and his Monday Morning QB brand becoming a standalone site. Both Silver and King evoked Bill Simmons and Grantland as the archetype of what they …

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Weekly Wednesday Standout #30: Miguel Cabrera and Robinson Cano – the Old and New Guard of Baseball Marketing

Lebron James, 2013 NBA MVP and champion, received $40 million in off field endorsements last season. Peyton Manning, who didn’t play the entire 2012 season, received $8.4 million in endorsements. So how much did Detroit Tigers third baseman Miguel Cabrera, who won the first Triple Crown in baseball since 1967 in 2012, earn in off-field …

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