Weekly Wedneday Standout #36: Marketing the Almost Superstars – James Harden and Steph Curry

  Apologies for making you think we at Nao have a bias towards James Harden and the Houston Rockets – after all, we covered the Harden trade twice and analyzed how Dwight Howard’s will fit in under the shadow of Hakeem Olajuwon and expectations for his new team. So yes, we may have a natural …

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Weekly Wednesday Standout #33: Alex Rodriguez and Riley Cooper – the Importance of the Initial Response

After a week of speculation that included a potential lifetime ban from baseball, Alex Rodriguez was suspended for the rest of the 2013 MLB season, and the entire 2014 season. That’s a total of 211 games, just a step below getting a lifetime ban. Rodriguez admitted to using steroids in a 2009 interview from 2001-2003 …

Read moreWeekly Wednesday Standout #33: Alex Rodriguez and Riley Cooper – the Importance of the Initial Response