7 Tips to Running an Effective Social Media Strategy

The following post is a guest post from social media marketing professional, Lisa Henderson of Simply Social_LA. You’ve heard  great things about integrating social media into your business. You’ve heard all about it’s benefits and you’re thinking you’re ready to go for it.  BUT, where do you start? The world of social media can be a …

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Is Your Copywriting Service Using the Right Words to Draw Customers?

So you’ve hired someone to do all your business writing for the web. You’re confident with their writing style and marketing strategy and you just KNOW that from their copywriting services you’ll see an increase in leads. But then a month goes by and you don’t see the boost in customers that you expected. So …

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Are you "LinkedIn"?: How to Better Target Your Audience

NARROW DOWN YOUR AUDIENCE ON LINKEDIN   An underrated part of the “Year of Content” isn’t about creating content, but what you do with content you have. The idea here is to create less but promote more, and across the right social media platforms to maximize the impact of your content. What good is creating …

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