#NaoTalks: Ann Handley & The Influence of Quality Content

Ann Handley is the definition of the modern day Renaissance woman. She’s the Chief Content Officer of Marketing Profs, a columnist for Entrepreneur magazine, a mother, and most recently, the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.  It’s safe to say Ann Handley does it all – and …

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Social Media Automation: How to Save Time & Develop Real Relationships

SOCIAL MEDIA AUTOMATION IS NECESSARY   Social media automation has gotten a bad rap in the early years of digital marketing. Most marketers and customers associated automating with computer generated spam, which is definitely not something you want your brand identified with. But first, let’s define what modern social media automation is. At it’s core, …

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Nao Picks: Best Books to Gift the Modern Marketer

Are books still a thing in 2014? And no, I’m not talking about eBooks (but if ebooks are your thing, here’s a great one to read!). I’m talking about those little paperback notebooks filled with words that require you to lick your finger just to turn the pages. Ahhh! THOSE kinds of books. As modern marketers we appreciate …

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Marketing With Millennials – The Sleeping Giant

Marketing to Millennials Takes Savvy and Understanding Millennials get blamed for everything these days, from the economy to being lazy. But take a look past those initial stereotypes and you’ll discover a generation that is willing to get behind brands – if those brands understand how to unlock them. But first, let’s take a step …

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