6 Ways to Optimize Your Video Content

VIDEO CONTENT IS THE FUTURE Marketing content is constantly evolving as the Internet evolves. From social marketing, to email marketing, to what we know as marketing content today, it’s important for brands and businesses to stay up on current platforms. The numbers certainly back up the increased popularity of video content. They predict that consumer …

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How Google's SEO Change Affects Mobile Content

GOOGLE ALGORITHMS AFFECT MOBILE CONTENT In what was billed at “Mobilegeddon”, Google rolled out what analysts called the company’s biggest change to their search algorithm in years. The update involved how sites would be categorized for mobile searches, with mobile friendly sites ranking higher. The algorithm update is the icing on the cake for what …

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Everything You Need to Know About Sponsored Content

The concept of sponsored content differs from person to person, but it’s all relatively the same. Traditional advertisements such as billboards and display ads aren’t as big as they once were. This eventually led to the increasing usage of online marketing and sponsored content. This post will help explain to anyone who needs clarification on …

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Why Should I Use an Editorial Calendar?

YOUR EDITORIAL CALENDAR FOCUSES YOUR CONTENT STRATEGY While the most obvious reason to have a calendar is to organize your content flow for the next several months, developing an editorial calendar is more than writing due dates into a spreadsheet. But through a combination of open dialogue and contribution from all writers involved, it can …

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The Ins & Outs of Paid Social Media: How, What & Why?

PAID SOCIAL MEDIA IS THE FUTURE OF DIGITAL MARKETING Last July, I wrote a post discussing the large outcry of from Facebook’s newly introduced (at the time) Promoted Posts concept. It was controversial at the time. Social media up until then was founded on the idea of organic reach. The “free as in beer” price …

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