Facebook boosted post vs ad

Facebook Boosted Post vs Ad: A Study on the Best Facebook Strategy

Facebook is one of the most widely used social media platforms internationally. With over two billion people active on the social network, Facebook gives companies an ideal platform to advertise their business. In this article, I will be discussing the differences between two widely used advertising methods that Facebook offers: Facebook boosted post vs ad. …

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content marketing strategy

Content Marketing Strategy 101: An Overview of Definitions and Tools

Content marketing strategy has been around for centuries (if you consider word-of-mouth) even though the term was only first used sometimes in the mid-90s. Publications, broadcasts, direct mail pieces and flyers made up the bulk of content before the internet changed the world and how the world does business. Content marketing differs from traditional advertising …

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