MOBILE APPS MAKING SHARING CONTENT EASY
At Nao Media, we place a special emphasis on small businesses and startups promoting content matters where it matters. Today, we focus on mobile devices (smartphones and tablets). If you’re unaware of the power of mobile, pay attention to these numbers: 52% of social sharing actions last year occurred on mobile devices. Mobile users are twice as likely to share content on their social network. More than a third of referred traffic comes from either a tablet or a smartphone. The top five sharing channels for mobile this year are Facebook, Twitter, Pinterest, LinkedIn, and Reddit. We’ll take a look at the numbers for these apps below, including one x-factor that you are currently overlooking.
PINTEREST – THE MOST POPULAR
Quick, what’s the most popular mobile social network site? If you guessed Pinterest, take a bow. If you use Pinterest’s mobile app, you’re already in the loop. 64% of Pinterest’s traffic comes from mobile browsers, which is a whopping 131% increase from the year before. Our blog talked about how to incorporate Pinterest into your social media marketing, including tips on attracting an audience and building your community. It makes sense that it’d be a popular app. At Nao, we place a large emphasis on using images to engage your audience. And ultimately, that’s what Pinterest takes advantage of. After all, it is all visuals.
FACEBOOK APP – THE JUGGERNAUT OF VIRAL
Facebook’s mobile content sharing is a powerhouse and a great opportunity for your content to go viral. People scratched their heads when Facebook declared itself a mobile company, but now it looks like a genius move. As of last January, 53% of its ad revenue came from its 945 million mobile users. Those numbers should peak your interest as a small business or startup owner. And if you have any interest in the importance of mobile and where content is going, Facebook CFO Dave Wehner said the company saw declines in desktop usage. Another key number to note is that the average tablet user generated $1.55 when referred to from Facebook.
Twitter, LinkedIn, and Reddit are mobile staples whose popularity largely depends on age. 62% of referrals on Twitter come from mobile devices, with high engagement rates within the 31-35 age range. LinkedIn increased their sharing by 12%, and was especially popular with users between 41-50 years old. On the other end of the spectrum is Reddit, which grew 25% in mobile shares and engaged users between 18 and 30 years old. Our advice? Go to where your customers are.
TUMBLR APP – PROFIT
Trivia question #2: what mobile app produced the highest revenue per visit to retail sites? If you guessed Tumblr, take another bow. The RPV from Tumblr referrals on tablets averaged $2.57. No, it’s not one of the top 5 most shared mobile apps, but it is pound for pound the most profitable, which is something to keep in mind as you run a business.
THE PRIVATE WAY – THE FUTURE?
Here’s the paradox of being too successful on social media: you have too many different groups of people to appeal to. This is why texting and emailing have exploded in the past year. Sharing content on iMessage is up 259%. Email sharing on mobile devices is up 5.2%. Users share twice as much content through texts than they do via social.
How do these numbers affect how your small business or startup shares content? I have three lessons. First, the popularity of mobile content apps changes every quarter, so don’t get caught up into one platform and pay attention to determining factors like the popularity of wi-fi on tablets to larger screens that can shift the balance of power. With that said, Pinterest is exploding at the moment, and due to its emphasis on visuals, doesn’t look to be slowing down. Lastly, the personal sharing of content on mobile devices will continue to increase as social media gets too big.