Nao Staff Are books still a thing in 2014? And no, I’m not talking about eBooks (but if ebooks are your thing, here’s a great one to read!). I’m talking about those little paperback notebooks filled with words that require you to lick your finger just to turn the pages. Ahhh! THOSE kinds of books. As modern marketers we appreciate …
We live in a world where almost anything we need answers to can be found online. Anything from our automobiles, our allergies and even our ancestors can be discovered. With the click of a mouse we have access to not only information pertaining to us, but info about the world around us. Because the internet is …
So you’ve hired someone to do all your business writing for the web. You’re confident with their writing style and marketing strategy and you just KNOW that from their copywriting services you’ll see an increase in leads. But then a month goes by and you don’t see the boost in customers that you expected. So …
The Face of Social Marketing is Changing We hate to be cliche and say that the internet has changed everything, but we don’t know any other way to describe the impact the world wide web has had on…well, the world. From the way we receive our news to the way we communicate, the internet has …
If you’re a content marketer there isn’t a day that goes by where you don’t see a tweet, post or receive an eNewsletter update about someone releasing a new eBook. People are intrigued with eBooks; what they are, what they do and how they help a marketing strategy. However, the most common (and maybe …
Chris Craft dishes on content marketing plan success. 2014 is the year of Craft – Chris Craft that is! Chris has done it again. First, he proved his digital marketing prowess by being named one of BusinessesGrow.com’s 70 Rising Social Media Stars. Social media veterans and content marketing professionals such as Shelly Kramer, Lee Odden, Joe Pulizzi, Mari …
When any business decides to incorporate blogging into their cache, the first question they will probably ask is “what will we write about ?”. After a brainstorming session and thinking up awesome topics, the next question is usually “how often should we publish?”. The first question is relatively simple: you write the type of content …
Although social media is now an integral part of strategic marketing, there are still some professionals who are afraid to make the leap into the digital platform. Some traditional marketers still have their doubts about creating a social media strategy for their company or brand. Those doubts are mainly fueled from the wealth of misconceptions …
Earlier this year, we celebrated that our Founder Chris Craft was named one of BusinessesGrow.com’s 70 Rising Social Media Stars. The list named some social media consultants and content marketing superstars who are rocking it in the social media sphere. As awesome as it was to be recognized, what would really be beneficial for aspiring social media …
There’s been a steady push for companies to start to incorporate digital media into their marketing strategies. Between Snapchat, Vine and YouTube it feels like video content creation is the new wave of online marketing. Although mobile content through apps seem to be the popular route, businesses shouldn’t rule out webinars as another option to expand …