Chris Craft 
Athletes who aren’t getting the most out of their presence through social media are selling themselves short. If you’re an athlete who wants to get more out of social media, this post is for you. An increased social media presence through quality community management can yield increased fan support and new business opportunities. Every athlete …
Read moreHow Every Athlete Can Use Social Media to Become a Fan Favorite
Winter Cold and brisk winds blow. And the season brings giving. Brands give us belief. Spring Earth is renascent. We leave the grey for yellow. Branding is healing. Summer Long sun heats the air. We create cool for balance. Branding is feeling. Fall Orange, brown, and red The art of learning returns. Branding gives meaning. …
Parents, Before you invest in headshots, singing lessons, electronic press kits and all the other typical things that parents think they need to prepare their child for childhood stardom, read this article and make sure your plan for marketing and protecting your child is tight. As an entertainment marketing professional, a record label owner, and …
There’s power in gratitude. This power will benefit your life as a whole, which includes your business/career. Gratitude. The idea is simple: Be thankful for the seen and unseen in your business at all times. Your Team Your talent and their productivity and efficiency during their time on-the-clock are crucial assets to your business’s success. …
Passion without action is disrespectful. It’s disrespectful to yourself and to those who depend on your productivity and success. If you’re confident that you’ve found your passion, you’ve completed an important first step; but you can’t stop there. No one is going to make things happen for you and you can’t impose your will on …
On Friday, April 5th, I had the pleasure of joining Laura Click, Valentina Escobar-Gonzalez, and Kerry Gorgone on a panel for new social media marketers at Social Slam in Knoxville, TN. Many people know that I regard Social Slam as the best marketing conference around. This year was even better, not only because I was …
The print version of Nao Chief Visionary Christopher Craft’s O.P.E.N. Routine: Four Components to Personal Branding Excellence is available now.
Marketers generally consider the 18-49 y/o male demographic as apathetic and elusive. But here’s the thing… Men will spend money on sports-related activities before dropping cash on a $20 co-pay for a much needed doctor’s visit. Sports leagues and franchises have figured out how to tap into the male brain and separate us from our …
