Lance Armstrong's Selfish WHY & Other Personal Branding No Nos

Last week (Thursday, January 17th) Lance Armstrong was interviewed by Oprah Winfrey on her OWN Network over two nights of awkward programming. The mission: To come clean on the doping allegations that have haunted him for years. The result: Further …

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5 Social Media Tactics for Sports Brands

Sports and social media go hand in hand. During a sporting event, we see spikes in Twitter activity, increased Facebook chatter, and a change in Instagram hashtags being used, just to name a few. Newer social media tools are all about creating …

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4 Athletes Who Have Mastered Personal Branding

When it comes to personal branding, some athletes get it and some don’t. Some are lone branding masterminds and some need a team to help them with branding decisions. Some star athletes are presented opportunities in the form of sponsorships …

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