Lance Armstrong's Selfish WHY & Other Personal Branding No Nos

Last week (Thursday, January 17th) Lance Armstrong was interviewed by Oprah Winfrey on her OWN Network over two nights of awkward programming. The mission: To come clean on the doping allegations that have haunted him for years. The result: Further damage to Armstrong’s once ironclad personal brand. Where did he go wrong? Keep on reading, …

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5 Social Media Tactics for Sports Brands

Sports and social media go hand in hand. During a sporting event, we see spikes in Twitter activity, increased Facebook chatter, and a change in Instagram hashtags being used, just to name a few. Newer social media tools are all about creating an emotional connection, especially through visuals, and these must be addressed in your overall marketing strategy. …

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