6 Ways to Optimize Your Video Content

VIDEO CONTENT IS THE FUTURE Marketing content is constantly evolving as the Internet evolves. From social marketing, to email marketing, to what we know as marketing content today, it’s important for brands and businesses to stay up on current platforms. The numbers certainly back up the increased popularity of video content. They predict that consumer …

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How Google's SEO Change Affects Mobile Content

GOOGLE ALGORITHMS AFFECT MOBILE CONTENT In what was billed at “Mobilegeddon”, Google rolled out what analysts called the company’s biggest change to their search algorithm in years. The update involved how sites would be categorized for mobile searches, with mobile friendly sites ranking higher. The algorithm update is the icing on the cake for what …

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Why Should I Use an Editorial Calendar?

YOUR EDITORIAL CALENDAR FOCUSES YOUR CONTENT STRATEGY While the most obvious reason to have a calendar is to organize your content flow for the next several months, developing an editorial calendar is more than writing due dates into a spreadsheet. But through a combination of open dialogue and contribution from all writers involved, it can …

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The Ins & Outs of Paid Social Media: How, What & Why?

PAID SOCIAL MEDIA IS THE FUTURE OF DIGITAL MARKETING Last July, I wrote a post discussing the large outcry of from Facebook’s newly introduced (at the time) Promoted Posts concept. It was controversial at the time. Social media up until then was founded on the idea of organic reach. The “free as in beer” price …

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The Magic of Social Media Automation: The Pros and Cons

SOCIAL MEDIA AUTOMATION HAS DEVELOPED IN 2015 A few months ago in a post titled “Social Media Automation: How to Save Time and Develop Real Relationships”, I wrote about the importance of brands automating their social media accounts to focus on saving time and developing real relationships. The theory was simple: automate your posts promoting …

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Content and Web Traffic: Tracking Success Through Analytics

  TRACKING CONTENT AND WEB TRAFFIC IS ESSENTIAL What does digital content success look like? Is it measured in the total number of hits? The time a user spends on a page? The amount of new readers a post attracts? The effectiveness of a call to action? Tracking content and web traffic is undoubtedly the …

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The Competition for Quality Content

QUALITY DEFINES CHAMPIONSHIP BASKETBALL TEAMS AND CONTENT AGENCIES “Failing to prepare is preparing to fail” – John Wooden At first glance, there may not be many similarities between NCAA’s March Madness and creating quality content. The March Madness tournament is college basketball’s tournament to crown a champion. Content creation is, well, about storytelling through original …

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Control Your Brand Message With An Integrated Marketing Strategy

HAVING AN INTEGRATED MARKETING STRATEGY IS ESSENTIAL Twitter. Facebook. Snapchat. Video. Content marketing. With so many platforms available for your digital business to distribute content and develop relationships with customers, you’re probably constantly analyzing which is right for your company. Beware of missing the forest through the trees. The goal of marketing – whether through …

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