Yu VIDEO CONTENT IS THE FUTURE Marketing content is constantly evolving as the Internet evolves. From social marketing, to email marketing, to what we know as marketing content today, it’s important for brands and businesses to stay up on current platforms. The numbers certainly back up the increased popularity of video content. They predict that consumer …
GOOGLE ALGORITHMS AFFECT MOBILE CONTENT In what was billed at “Mobilegeddon”, Google rolled out what analysts called the company’s biggest change to their search algorithm in years. The update involved how sites would be categorized for mobile searches, with mobile friendly sites ranking higher. The algorithm update is the icing on the cake for what …
YOUR EDITORIAL CALENDAR FOCUSES YOUR CONTENT STRATEGY While the most obvious reason to have a calendar is to organize your content flow for the next several months, developing an editorial calendar is more than writing due dates into a spreadsheet. But through a combination of open dialogue and contribution from all writers involved, it can …
PAID SOCIAL MEDIA IS THE FUTURE OF DIGITAL MARKETING Last July, I wrote a post discussing the large outcry of from Facebook’s newly introduced (at the time) Promoted Posts concept. It was controversial at the time. Social media up until then was founded on the idea of organic reach. The “free as in beer” price …
YOUR AUTHENTIC WRITING VOICE IS THE KEY TO YOUR ONLINE SUCCESS Developing an authentic writing voice is the most crucial part of being a writer in any medium. An unique voice is the final step in a writer’s progression. Why is voice so important? For one, it’s how writer’s identify themselves. You can identify your …
CREATE ORIGINAL CONTENT BY FOLLOWING THESE TIPS In a world where content creation is now part of a marketing strategy from online brands and companies alike, it’s even harder to stand out from the pack. It is still possible to make waves with one key idea: create original content. Creating original content sounds much easier …
SOCIAL MEDIA AUTOMATION HAS DEVELOPED IN 2015 A few months ago in a post titled “Social Media Automation: How to Save Time and Develop Real Relationships”, I wrote about the importance of brands automating their social media accounts to focus on saving time and developing real relationships. The theory was simple: automate your posts promoting …
TRACKING CONTENT AND WEB TRAFFIC IS ESSENTIAL What does digital content success look like? Is it measured in the total number of hits? The time a user spends on a page? The amount of new readers a post attracts? The effectiveness of a call to action? Tracking content and web traffic is undoubtedly the …
QUALITY DEFINES CHAMPIONSHIP BASKETBALL TEAMS AND CONTENT AGENCIES “Failing to prepare is preparing to fail” – John Wooden At first glance, there may not be many similarities between NCAA’s March Madness and creating quality content. The March Madness tournament is college basketball’s tournament to crown a champion. Content creation is, well, about storytelling through original …
HAVING AN INTEGRATED MARKETING STRATEGY IS ESSENTIAL Twitter. Facebook. Snapchat. Video. Content marketing. With so many platforms available for your digital business to distribute content and develop relationships with customers, you’re probably constantly analyzing which is right for your company. Beware of missing the forest through the trees. The goal of marketing – whether through …