Social Media Management | 6 Ways To Encourage User Action

It’s easy to lose sight of the big picture with new social media gadgets and platforms released seemingly every week. A new application catches the eye of the influential media crowd, then gets discarded for another, and so on. In addition, social media management is an overwhelming task. Yet amongst the pageantry lies a purpose …

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Analyzing Positive And Negative Brand Personalities

A 2010 UK study of brand personalities found Amazon, Microsoft, and Mercedes-Benz to invoke strong, positive feelings amongst consumers. On the opposite end, FIFA, with its incessant cheating scandals, was surveyed as the least honest brand. Although hardly a death sentence, a brands who consumers see as negative must heed the wake up call. A …

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