Yu GENERATING LEADS BEGINS WITH YOUR DIGITAL BRAND The components that make up your digital brand – your website, your social media presence, and your SEO – are constantly generating leads. Every time someone searches your business on Google, it’s an opportunity to sell a service or product. Not all leads are built equally, and understanding …
UNDERSTAND THE DIFFERENCE BETWEEN CONTENT MARKETING AND SOCIAL MEDIA MARKETING In the digital world, it’s easy to see everything a company creates as part of that company’s brand. From the logo, to website design, to how a company tweets, how a company acts and communicates in a digital space IS technically their brand. But …
SEO IS ALIVE AND MOBILE IN 2015 Search engine optimization has died a thousand online deaths if you listen to prognosticators. Every year, us digital marketers wonder if SEO’s time has finally come. And yet, every year, search engine optimization continues to influence, and haunt content marketing like a zombie from The Walking Dead. Here’s …
HAVE A PLAN OF ATTACK FOR YOUR SOCIAL MEDIA CAMPAIGN Social media campaigns are a significant part of online business. From hashtag awareness to launching a new product, these campaigns take on a variety of forms. This versatility makes social media campaigns simultaneously so effective, yet so scatter brained at the same time. The …
PROMOTING YOUR CONTENT ON TWITTER IS PRACTICAL AND PRAGMATIC If you make one social media New Year’s Resolution for 2015, let it be this: create less, promote more. In the early days of digital marketing (well, we’re still technically in the early days, but work with me), content was used to fill up internet …
FACEBOOK PAGES’ CALL TO ACTION REPRESENTS A NEW OPPORTUNITY FOR BUSINESSES Facebook introducing a new call to action (CTA) button for their Pages section going into 2015 represents the social network’s most significant upgrade for business in years. The CTA button is another step in answering Facebook (and social media’s) biggest question of how …
SOCIAL MEDIA AUTOMATION IS NECESSARY Social media automation has gotten a bad rap in the early years of digital marketing. Most marketers and customers associated automating with computer generated spam, which is definitely not something you want your brand identified with. But first, let’s define what modern social media automation is. At it’s core, …
Marketing to Millennials Takes Savvy and Understanding Millennials get blamed for everything these days, from the economy to being lazy. But take a look past those initial stereotypes and you’ll discover a generation that is willing to get behind brands – if those brands understand how to unlock them. But first, let’s take a step …
Crowdfunding is a Great Way to Finance and Build Your Brand at the Same Time Donate money for my project at Kickstarter! Sign up for my Indiegogo! We’ve seen these posts come across our Twitter or Facebook timelines. We might click on the link depending on if we know the person posting the campaign, or …
And then there was two. Twitter and Facebook.
With all due respect to visually inclined platforms like Instagram and Pinterest, we focus today on the Batman and Robin of social media, Twitter and Facebook. Or more specifically, how these two platforms are are a one-two punch used to build brand awareness.