When dueling companies in the same industry vie for customers, a natural rhythm of contrasting brand personalities develops. After all, a brand wants to distinguish itself from its competitor. A 30 second advertisement is not the place to find nuance or a middle ground. These polar opposites creates a black and white decision for the […]
If the “ick” factor of Brooke Shield’s classic 1980s Calvin Klein spot, in which she famously declared “You know what gets in between me and my Calvins? Nothing,” is lost on you, you may not be alone. The standards for what is considered a case of “sex sells” continue to get raunchier, edgier, and just […]
A 2010 UK study of brand personalities found Amazon, Microsoft, and Mercedes-Benz to invoke strong, positive feelings amongst consumers. On the opposite end, FIFA, with its incessant cheating scandals, was surveyed as the least honest brand. Although hardly a death sentence, a brands who consumers see as negative must heed the wake up call. A […]
Nao Media Consulting proudly announces the launch of Bomani Jones’s Facebook page at www.facebook.com/bomanijones. Bomani Jones, a sports, music, politics and culture columnist, is the host of “The Morning Jones” radio show every morning from 7 AM-10 AM ET on The Score on Sirius Channel 98. Be sure to “like” his Facebook page for regular updates […]
Chris Craft, founder of Nao Media & Consulting, spoke at OmniTECH in Decatur, GA on 3-30-11. He discussed how Twitter, Facebook and YouTube differ as social platforms and how they should be approached in your music marketing efforts.
Building on a relationship that has spanned more than a decade, it brings Nao tremendous personal and professional pleasure to announce its partnership with rising hip hop and soul artist Aloe Blacc. To say the least, Nao is energized over the prospects of nurturing the management & growth of Aloe Blacc’s online brand (including Aloeblacc.com […]
Judi Chicago’s “Mad Ape” is the music for this Aquafina commercial in Canada. Nao Media & Consulting provided the avenue for this opportunity by creating a relationship with Judi Chicago / Aljera Music and the great NYC-based music licensing firm, Shelly Bay Music. Nao Media & Consulting and Shelly Bay Music have now partnered to form […]