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Re-Establishing Your Social Media Habit

As social media marketing rock stars, things can get crazy with our busy calendars. This piece delivers tips for establishing good social media habits. As your tasks start to pile up, it’s important to remember that we must set aside time to engage on the various social networks. After all, our dedicated use of social […]

Study Shows Women Prefer Men In Red

The sexual symbolism and significance of the color red has long been a part of modern culture, but a new studysuggests it extends beyond the feminine world. New research published in the Journal of Experimental Psychology indicates that women in the United States, England, Germany, and China all reported finding men wearing red or framed in red as […]

The Dichotomy Of Brand Personality

When dueling companies in the same industry vie for customers, a natural rhythm of contrasting brand personalities develops. After all, a brand wants to distinguish itself from its competitor. A 30 second advertisement is not the place to find nuance or a middle ground. These polar opposites creates a black and white decision for the […]

"Sex Sells" Branding: What's Tasteful And What's Too Far?

If the “ick” factor of Brooke Shield’s classic 1980s Calvin Klein spot, in which she famously declared “You know what gets in between me and my Calvins? Nothing,” is lost on you, you may not be alone. The standards for what is considered a case of “sex sells” continue to get raunchier, edgier, and just […]

Analyzing Positive And Negative Brand Personalities

A 2010 UK study of brand personalities found Amazon, Microsoft, and Mercedes-Benz to invoke strong, positive feelings amongst consumers. On the opposite end, FIFA, with its incessant cheating scandals, was surveyed as the least honest brand. Although hardly a death sentence, a brands who consumers see as negative must heed the wake up call. A […]

Nao x Bomani Jones | Awesome Facebook Fan Page

Nao Media Consulting proudly announces the launch of Bomani Jones’s Facebook page at Bomani Jones, a sports, music, politics and culture columnist, is the host of “The Morning Jones” radio show every morning from 7 AM-10 AM ET on The Score on Sirius Channel 98. Be sure to “like” his Facebook page for regular updates […]

Judi Chicago X Aquafina

Judi Chicago’s “Mad Ape” is the music for this Aquafina commercial in Canada. Nao Media & Consulting provided the avenue for this opportunity by creating a relationship with Judi Chicago / Aljera Music and the great NYC-based music licensing firm, Shelly Bay Music. Nao Media & Consulting and Shelly Bay Music have now partnered to form […]