Bomani Jones | Social Media Leader

As a featured contributor for and with regular appearances on ESPN’s “Around the Horn”, media personality Bomani Jones’s versatility crosses all forms of media. Jones started his career in sports journalism at ESPN’s Page 2 before a series of events lead him to build a passionate, loyal following with “The Morning Jones”. His story presents a road map …

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Social Media Management | 6 Ways To Encourage User Action

It’s easy to lose sight of the big picture with new social media gadgets and platforms released seemingly every week. A new application catches the eye of the influential media crowd, then gets discarded for another, and so on. In addition, social media management is an overwhelming task. Yet amongst the pageantry lies a purpose …

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Geekend 2011 | Social Media Conference

Chris Craft and Lamar Gilliam of Nao Media have been selected to give a talk at Geekend 2011. The social media conference takes place from November 10th-12th in Savannah, GA. Their lecture will be titled “Viral Notes: Music Marketing & Social Media”. For more information about Geekend, please visit their site.

Back-To-School Branding

If you have kids, know kids, teach kids, or aren’t living under a rock, you’ve more than likely noticed the predictable onslaught of back-to-school advertisements that seem to be taking over print, television, and web advertisements. Have you stopped to consider the deep implications of what this “back-to-school” thing means? Moreover, have your kids? Historically, …

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Analyzing Positive And Negative Brand Personalities

A 2010 UK study of brand personalities found Amazon, Microsoft, and Mercedes-Benz to invoke strong, positive feelings amongst consumers. On the opposite end, FIFA, with its incessant cheating scandals, was surveyed as the least honest brand. Although hardly a death sentence, a brands who consumers see as negative must heed the wake up call. A …

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