How Blogging in Healthcare Can Grow Your Practice’s Business

Healthcare has always been an important topic and the amount of healthcare blogs has increased significantly in recent years. You may be wondering, “What is a healthcare blog?” and “Why should I have one?” Well, a healthcare blog discusses relevant health related topics and it’s important to have one, because blogging in healthcare is a …

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7 Ways Blogging for B2B Helps Business Success

B2B organizations worldwide are becoming more aware of the amazing business benefits that blogging for B2B offers. Now it’s time for you to help your B2B organization get into the blogging game. We are going to motivate you to get your internal stakeholders on board with blogging for B2B. B2B businesses thrive on partnerships and …

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How Blogging on LinkedIn Can Transform Your Career

LinkedIn is an interesting choice for blogging especially considering you weren’t even able to post long-form blog posts until earlier this year. This new blog feature is now available for every LinkedIn member. You might think twice about blogging on LinkedIn because of all the other options out there, but believe me when I tell …

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6 Ways to Optimize Your Video Content

VIDEO CONTENT IS THE FUTURE Marketing content is constantly evolving as the Internet evolves. From social marketing, to email marketing, to what we know as marketing content today, it’s important for brands and businesses to stay up on current platforms. The numbers certainly back up the increased popularity of video content. They predict that consumer …

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Everything You Need to Know About Sponsored Content

The concept of sponsored content differs from person to person, but it’s all relatively the same. Traditional advertisements such as billboards and display ads aren’t as big as they once were. This eventually led to the increasing usage of online marketing and sponsored content. This post will help explain to anyone who needs clarification on …

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Why Should I Use an Editorial Calendar?

YOUR EDITORIAL CALENDAR FOCUSES YOUR CONTENT STRATEGY While the most obvious reason to have a calendar is to organize your content flow for the next several months, developing an editorial calendar is more than writing due dates into a spreadsheet. But through a combination of open dialogue and contribution from all writers involved, it can …

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The Ins & Outs of Paid Social Media: How, What & Why?

PAID SOCIAL MEDIA IS THE FUTURE OF DIGITAL MARKETING Last July, I wrote a post discussing the large outcry of from Facebook’s newly introduced (at the time) Promoted Posts concept. It was controversial at the time. Social media up until then was founded on the idea of organic reach. The “free as in beer” price …

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