Quora And Building Online Authority | 8 Tips

Influence and authority are huge buzz words now. These words should be taken seriously and not seen simply as part of online marketing catch phrases. Influence is the measurement of how well you can put people into action. Authority is the measurement of respect you garner for specific subjects. With influence, authority and the everl-so-important …

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Back-To-School Branding

If you have kids, know kids, teach kids, or aren’t living under a rock, you’ve more than likely noticed the predictable onslaught of back-to-school advertisements that seem to be taking over print, television, and web advertisements. Have you stopped to consider the deep implications of what this “back-to-school” thing means? Moreover, have your kids? Historically, …

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Analyzing Positive And Negative Brand Personalities

A 2010 UK study of brand personalities found Amazon, Microsoft, and Mercedes-Benz to invoke strong, positive feelings amongst consumers. On the opposite end, FIFA, with its incessant cheating scandals, was surveyed as the least honest brand. Although hardly a death sentence, a brands who consumers see as negative must heed the wake up call. A …

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