Content and Web Traffic: Tracking Success Through Analytics

  TRACKING CONTENT AND WEB TRAFFIC IS ESSENTIAL What does digital content success look like? Is it measured in the total number of hits? The time a user spends on a page? The amount of new readers a post attracts? The effectiveness of a call to action? Tracking content and web traffic is undoubtedly the …

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The Competition for Quality Content

QUALITY DEFINES CHAMPIONSHIP BASKETBALL TEAMS AND CONTENT AGENCIES “Failing to prepare is preparing to fail” – John Wooden At first glance, there may not be many similarities between NCAA’s March Madness and creating quality content. The March Madness tournament is college basketball’s tournament to crown a champion. Content creation is, well, about storytelling through original …

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Control Your Brand Message With An Integrated Marketing Strategy

HAVING AN INTEGRATED MARKETING STRATEGY IS ESSENTIAL Twitter. Facebook. Snapchat. Video. Content marketing. With so many platforms available for your digital business to distribute content and develop relationships with customers, you’re probably constantly analyzing which is right for your company. Beware of missing the forest through the trees. The goal of marketing – whether through …

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The Difference Between Social Media & Content Marketing

  UNDERSTAND THE DIFFERENCE BETWEEN CONTENT MARKETING AND SOCIAL MEDIA MARKETING In the digital world, it’s easy to see everything a company creates as part of that company’s brand. From the logo, to website design, to how a company tweets, how a company acts and communicates in a digital space IS technically their brand. But …

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Is Search Engine Optimization Still a Thing in 2015?

SEO IS ALIVE AND MOBILE IN 2015 Search engine optimization has died a thousand online deaths if you listen to prognosticators. Every year, us digital marketers wonder if  SEO’s time has finally come. And yet, every year, search engine optimization continues to influence, and haunt content marketing like a zombie from The Walking Dead. Here’s …

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5 Questions to Ask Before You Start a Social Media Campaign

  HAVE A PLAN OF ATTACK FOR YOUR SOCIAL MEDIA CAMPAIGN Social media campaigns are a significant part of online business. From hashtag awareness to launching a new product, these campaigns take on a variety of forms. This versatility makes social media campaigns simultaneously so effective, yet so scatter brained at the same time. The …

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Marketing With Millennials – The Sleeping Giant

Marketing to Millennials Takes Savvy and Understanding Millennials get blamed for everything these days, from the economy to being lazy. But take a look past those initial stereotypes and you’ll discover a generation that is willing to get behind brands – if those brands understand how to unlock them. But first, let’s take a step …

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