How Google's SEO Change Affects Mobile Content

GOOGLE ALGORITHMS AFFECT MOBILE CONTENT In what was billed at “Mobilegeddon”, Google rolled out what analysts called the company’s biggest change to their search algorithm in years. The update involved how sites would be categorized for mobile searches, with mobile friendly sites ranking higher. The algorithm update is the icing on the cake for what …

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Everything You Need to Know About Sponsored Content

The concept of sponsored content differs from person to person, but it’s all relatively the same. Traditional advertisements such as billboards and display ads aren’t as big as they once were. This eventually led to the increasing usage of online marketing and sponsored content. This post will help explain to anyone who needs clarification on …

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Why Should I Use an Editorial Calendar?

YOUR EDITORIAL CALENDAR FOCUSES YOUR CONTENT STRATEGY While the most obvious reason to have a calendar is to organize your content flow for the next several months, developing an editorial calendar is more than writing due dates into a spreadsheet. But through a combination of open dialogue and contribution from all writers involved, it can …

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The Ins & Outs of Paid Social Media: How, What & Why?

PAID SOCIAL MEDIA IS THE FUTURE OF DIGITAL MARKETING Last July, I wrote a post discussing the large outcry of from Facebook’s newly introduced (at the time) Promoted Posts concept. It was controversial at the time. Social media up until then was founded on the idea of organic reach. The “free as in beer” price …

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The Difference Between Social Media & Content Marketing

  UNDERSTAND THE DIFFERENCE BETWEEN CONTENT MARKETING AND SOCIAL MEDIA MARKETING In the digital world, it’s easy to see everything a company creates as part of that company’s brand. From the logo, to website design, to how a company tweets, how a company acts and communicates in a digital space IS technically their brand. But …

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5 Questions to Ask Before You Start a Social Media Campaign

  HAVE A PLAN OF ATTACK FOR YOUR SOCIAL MEDIA CAMPAIGN Social media campaigns are a significant part of online business. From hashtag awareness to launching a new product, these campaigns take on a variety of forms. This versatility makes social media campaigns simultaneously so effective, yet so scatter brained at the same time. The …

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Marketing With Millennials – The Sleeping Giant

Marketing to Millennials Takes Savvy and Understanding Millennials get blamed for everything these days, from the economy to being lazy. But take a look past those initial stereotypes and you’ll discover a generation that is willing to get behind brands – if those brands understand how to unlock them. But first, let’s take a step …

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7 Tips to Running an Effective Social Media Strategy

The following post is a guest post from social media marketing professional, Lisa Henderson of Simply Social_LA. You’ve heard  great things about integrating social media into your business. You’ve heard all about it’s benefits and you’re thinking you’re ready to go for it.  BUT, where do you start? The world of social media can be a …

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Is Your Copywriting Service Using the Right Words to Draw Customers?

So you’ve hired someone to do all your business writing for the web. You’re confident with their writing style and marketing strategy and you just KNOW that from their copywriting services you’ll see an increase in leads. But then a month goes by and you don’t see the boost in customers that you expected. So …

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