content marketing strategy

Content Marketing Strategy 101: An Overview of Definitions and Tools

Content marketing strategy has been around for centuries (if you consider word-of-mouth) even though the term was only first used sometimes in the mid-90s. Publications, broadcasts, direct mail pieces and flyers made up the bulk of content before the internet changed the world and how the world does business. Content marketing differs from traditional advertising …

Read moreContent Marketing Strategy 101: An Overview of Definitions and Tools

4p marketing strategy

Why You Should Add Mission and Measuring to Your 4P Marketing Strategy

Does your business use the 4P marketing strategy or are you clueless about what that even means? More on the 4P marketing strategy later in the article. One of the first questions I ask a potential client is, “What is your marketing strategy?” Sometimes the answer is, “I don’t have one.” But more often I …

Read moreWhy You Should Add Mission and Measuring to Your 4P Marketing Strategy

What We’ve Been Up To: Planning for Success in 2016

First, let me apologize for our silence as of late. Besides refining our purpose, mission, and vision, we’ve been in serious planning mode for the last two months. We thank God for this time for it’s been refreshing and productive. If you’re not planning for success in 2016, then I’m not sure why you’re in …

Read moreWhat We’ve Been Up To: Planning for Success in 2016

Four Tips for Online Lead Generation for Real Estate Sales Success

Going online is the quickest way for a real estate business to generate leads. The days of television, radio and outdoor advertisements being the go-to for leads is long gone. Everyone in the business world has already made the online switch and it’s time for you to do the same. Below are four tips to …

Read moreFour Tips for Online Lead Generation for Real Estate Sales Success

How Blogging in Healthcare Can Grow Your Practice’s Business

Healthcare has always been an important topic and the amount of healthcare blogs has increased significantly in recent years. You may be wondering, “What is a healthcare blog?” and “Why should I have one?” Well, a healthcare blog discusses relevant health related topics and it’s important to have one, because blogging in healthcare is a …

Read moreHow Blogging in Healthcare Can Grow Your Practice’s Business

How Google's SEO Change Affects Mobile Content

GOOGLE ALGORITHMS AFFECT MOBILE CONTENT In what was billed at “Mobilegeddon”, Google rolled out what analysts called the company’s biggest change to their search algorithm in years. The update involved how sites would be categorized for mobile searches, with mobile friendly sites ranking higher. The algorithm update is the icing on the cake for what …

Read moreHow Google's SEO Change Affects Mobile Content

Everything You Need to Know About Sponsored Content

The concept of sponsored content differs from person to person, but it’s all relatively the same. Traditional advertisements such as billboards and display ads aren’t as big as they once were. This eventually led to the increasing usage of online marketing and sponsored content. This post will help explain to anyone who needs clarification on …

Read moreEverything You Need to Know About Sponsored Content

The Magic of Social Media Automation: The Pros and Cons

SOCIAL MEDIA AUTOMATION HAS DEVELOPED IN 2015 A few months ago in a post titled “Social Media Automation: How to Save Time and Develop Real Relationships”, I wrote about the importance of brands automating their social media accounts to focus on saving time and developing real relationships. The theory was simple: automate your posts promoting …

Read moreThe Magic of Social Media Automation: The Pros and Cons