Change is the only constant thing in the world of digital marketing. Every year comes with a set of new developments and exciting innovations – 2019 was no different. It was filled with exciting trends and developments aimed at refining the techniques and processes associated with digital marketing. From improved artificial intelligence methods to profile …
According to research, around 80% of people turn to search engines to look for solutions to their healthcare queries. From the best practitioner in town to symptoms of diseases and the effectiveness of medicines, everything is searched online. Therefore, regardless of the type of healthcare organization you run, you cannot ignore the significance of having …
Content marketing strategy has been around for centuries (if you consider word-of-mouth) even though the term was only first used sometimes in the mid-90s. Publications, broadcasts, direct mail pieces and flyers made up the bulk of content before the internet changed the world and how the world does business. Content marketing differs from traditional advertising …
Does your business use the 4P marketing strategy or are you clueless about what that even means? More on the 4P marketing strategy later in the article. One of the first questions I ask a potential client is, “What is your marketing strategy?” Sometimes the answer is, “I don’t have one.” But more often I …
First, let me apologize for our silence as of late. Besides refining our purpose, mission, and vision, we’ve been in serious planning mode for the last two months. We thank God for this time for it’s been refreshing and productive. If you’re not planning for success in 2016, then I’m not sure why you’re in …
Going online is the quickest way for a real estate business to generate leads. The days of television, radio and outdoor advertisements being the go-to for leads is long gone. Everyone in the business world has already made the online switch and it’s time for you to do the same. Below are four tips to …
Healthcare has always been an important topic and the amount of healthcare blogs has increased significantly in recent years. You may be wondering, “What is a healthcare blog?” and “Why should I have one?” Well, a healthcare blog discusses relevant health related topics and it’s important to have one, because blogging in healthcare is a …
After reading the first few sentences of a blog post you have probably made up in your mind whether or not you’re going to continue reading it or if you’re clicking the X. These days it takes so much more than an engaging title to keep a reader interested in what you have to say. …
SEO (search engine optimization) can be difficult to master. Everyone is trying to get their website seen or their voice heard. For some competitive keywords, it almost seems impossible to have your site reach the top of Google search rankings with so much competition for the same spot. There are many ways to increase your …
GOOGLE ALGORITHMS AFFECT MOBILE CONTENT In what was billed at “Mobilegeddon”, Google rolled out what analysts called the company’s biggest change to their search algorithm in years. The update involved how sites would be categorized for mobile searches, with mobile friendly sites ranking higher. The algorithm update is the icing on the cake for what …