ipad with online marketing - growth of the digital marketing industry

2019’s Hottest Developments and Innovations in the Digital Marketing Industry

Change is the only constant thing in the world of digital marketing. Every year comes with a set of new developments and exciting innovations – 2019 was no different. It was filled with exciting trends and developments aimed at refining the techniques and processes associated with digital marketing. From improved artificial intelligence methods to profile …

Read more

healthcare doctor with hands in his coat - SEO for healthcare organizations

The Blueprint for Content-Centered SEO for Healthcare Organizations

According to research, around 80% of people turn to search engines to look for solutions to their healthcare queries. From the best practitioner in town to symptoms of diseases and the effectiveness of medicines, everything is searched online. Therefore, regardless of the type of healthcare organization you run, you cannot ignore the significance of having …

Read more

content marketing strategy

Content Marketing Strategy 101: An Overview of Definitions and Tools

Content marketing strategy has been around for centuries (if you consider word-of-mouth) even though the term was only first used sometimes in the mid-90s. Publications, broadcasts, direct mail pieces and flyers made up the bulk of content before the internet changed the world and how the world does business. Content marketing differs from traditional advertising …

Read more

What We’ve Been Up To: Planning for Success in 2016

First, let me apologize for our silence as of late. Besides refining our purpose, mission, and vision, we’ve been in serious planning mode for the last two months. We thank God for this time for it’s been refreshing and productive. If you’re not planning for success in 2016, then I’m not sure why you’re in …

Read more

How Blogging in Healthcare Can Grow Your Practice’s Business

Healthcare has always been an important topic and the amount of healthcare blogs has increased significantly in recent years. You may be wondering, “What is a healthcare blog?” and “Why should I have one?” Well, a healthcare blog discusses relevant health related topics and it’s important to have one, because blogging in healthcare is a …

Read more

How Google's SEO Change Affects Mobile Content

GOOGLE ALGORITHMS AFFECT MOBILE CONTENT In what was billed at “Mobilegeddon”, Google rolled out what analysts called the company’s biggest change to their search algorithm in years. The update involved how sites would be categorized for mobile searches, with mobile friendly sites ranking higher. The algorithm update is the icing on the cake for what …

Read more