Everything You Need to Know About Sponsored Content

The concept of sponsored content differs from person to person, but it’s all relatively the same. Traditional advertisements such as billboards and display ads aren’t as big as they once were. This eventually led to the increasing usage of online marketing and sponsored content. This post will help explain to anyone who needs clarification on …

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The Magic of Social Media Automation: The Pros and Cons

SOCIAL MEDIA AUTOMATION HAS DEVELOPED IN 2015 A few months ago in a post titled “Social Media Automation: How to Save Time and Develop Real Relationships”, I wrote about the importance of brands automating their social media accounts to focus on saving time and developing real relationships. The theory was simple: automate your posts promoting …

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The Competition for Quality Content

QUALITY DEFINES CHAMPIONSHIP BASKETBALL TEAMS AND CONTENT AGENCIES “Failing to prepare is preparing to fail” – John Wooden At first glance, there may not be many similarities between NCAA’s March Madness and creating quality content. The March Madness tournament is college basketball’s tournament to crown a champion. Content creation is, well, about storytelling through original …

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Maximize Your B2B & B2C Marketing Strategy

GENERATING LEADS BEGINS WITH YOUR DIGITAL BRAND The components that make up your digital brand – your website, your social media presence, and your SEO – are constantly generating leads. Every time someone searches your business on Google, it’s an opportunity to sell a service or product. Not all leads are built equally, and understanding …

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The Difference Between Social Media & Content Marketing

  UNDERSTAND THE DIFFERENCE BETWEEN CONTENT MARKETING AND SOCIAL MEDIA MARKETING In the digital world, it’s easy to see everything a company creates as part of that company’s brand. From the logo, to website design, to how a company tweets, how a company acts and communicates in a digital space IS technically their brand. But …

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5 Questions to Ask Before You Start a Social Media Campaign

  HAVE A PLAN OF ATTACK FOR YOUR SOCIAL MEDIA CAMPAIGN Social media campaigns are a significant part of online business. From hashtag awareness to launching a new product, these campaigns take on a variety of forms. This versatility makes social media campaigns simultaneously so effective, yet so scatter brained at the same time. The …

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Facebook Pages: The Call to Action for Business

  FACEBOOK PAGES’ CALL TO ACTION REPRESENTS A NEW OPPORTUNITY FOR BUSINESSES Facebook introducing a new call to action (CTA) button for their Pages section going into 2015 represents the social network’s most significant upgrade for business in years. The CTA button is another step in answering Facebook (and social media’s) biggest question of how …

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Social Media Automation: How to Save Time & Develop Real Relationships

SOCIAL MEDIA AUTOMATION IS NECESSARY   Social media automation has gotten a bad rap in the early years of digital marketing. Most marketers and customers associated automating with computer generated spam, which is definitely not something you want your brand identified with. But first, let’s define what modern social media automation is. At it’s core, …

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