As we begin our new year in 2016, Nao Media is making big changes with the reorganization of the company’s ventures and our focus on published content. Up until recently, Nao Media provided our clients with a multitude of services: web copywriting, blog writing, digital marketing, and marketing automation. We will still provide these same …
Nao Media has wanted to enter the land of content products for some time now. When I had the chance to secure the domain Sharpsburg.com from a nice gentleman, I knew I had to seize the opportunity. I sat on the domain for quite a while before knowing exactly what to do with it. I …
Since it’s almost impossible to walk down the street without seeing every single person clutching a smartphone in their hand, I’m going to assume that you’ve got one too. You might as well take advantage of that little computer you carry around in your pocket and get some work done. So to help you out, …
The past week presented a revealing snapshot of the future of online media with Nate Silver and his 538 brand leaving the NY Times for ESPN, and Peter King and his Monday Morning QB brand becoming a standalone site. Both Silver and King evoked Bill Simmons and Grantland as the archetype of what they …
The Miami Heat ripped at the end of the second quarter on Sunday in game 5 of the NBA Finals vs. the San Antonio Spurs. The Heat, once down as much as 15, cut the lead down to 7 before Tony Parker hit a buzzer beating lay in. As the game faded into a commercial …
Here’s a roundup of this month’s sports and entertainment news highlights, including updates on neverending stories like the Lance Armstrong saga and the Manti Te’o love…er…Bermuda Triangle? Yikes. Entertainment Weekly reports that Lance Armstrong turns down appearing on ‘Dancing With the Stars.’ Even if there’s no more Tour de France for Lance, at least he’s got a …
Last week (Thursday, January 17th) Lance Armstrong was interviewed by Oprah Winfrey on her OWN Network over two nights of awkward programming. The mission: To come clean on the doping allegations that have haunted him for years. The result: Further damage to Armstrong’s once ironclad personal brand. Where did he go wrong? Keep on reading, …
What to do when the business’s worldview clashes with your customers’ If “[y]our job as a marketer is to figure out what your prospect’s biases and worldview and fears and beliefs are, and as a salesperson, is to help them know what you know,” then your challenge as a marketer and salesperson is unique if …
We see artists and athletes making mistakes on and off the camera constantly. As a result, it’s important for the people behind the scenes to know how to manage these mishaps before they even happen. Part of the reason we talk about social media crisis management is because what may seem like a small mistake …
The quarterback much revered throughout the college football landscape hadn’t spoken a word to media until this Monday. No doubt the intrigue has grown with the silence. Fans had three things to judge Johnny Manziel: what he’s done on the field, which for any quarterback, much less a true freshman, is mighty impressive. Second, his …