A New Nao Media in 2016

As we begin our new year in 2016, Nao Media is making big changes with the reorganization of the company’s ventures and our focus on published content. Up until recently, Nao Media provided our clients with a multitude of services: web copywriting, blog writing, digital marketing, and marketing automation. We will still provide these same …

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Weekly Wednesday Standout #31: Peter King, Nate Silver, MMQB, and 538 – The Future of Online Media

  The past week presented a revealing snapshot of the future of online media with Nate Silver and his 538 brand leaving the NY Times for ESPN, and Peter King and his Monday Morning QB brand becoming a standalone site. Both Silver and King evoked Bill Simmons and Grantland as the archetype of what they …

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Lance Armstrong, Katie Couric, and Beyonce Headline January's Entertainment News

Here’s a roundup of this month’s sports and entertainment news highlights, including updates on neverending stories like the Lance Armstrong saga and the Manti Te’o love…er…Bermuda Triangle? Yikes. Entertainment Weekly reports that Lance Armstrong turns down appearing on ‘Dancing With the Stars.’ Even if there’s no more Tour de France for Lance, at least he’s got a …

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Lance Armstrong's Selfish WHY & Other Personal Branding No Nos

Last week (Thursday, January 17th) Lance Armstrong was interviewed by Oprah Winfrey on her OWN Network over two nights of awkward programming. The mission: To come clean on the doping allegations that have haunted him for years. The result: Further damage to Armstrong’s once ironclad personal brand. Where did he go wrong? Keep on reading, …

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How to Manage an Entertainment Marketing Crisis

We see artists and athletes making mistakes on and off the camera constantly. As a result, it’s important for the people behind the scenes to know how to manage these mishaps before they even happen. Part of the reason we talk about social media crisis management is because what may seem like a small mistake …

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