Why NASCAR Has the Right Idea
Watch Bomani Jones as he discusses fighting in NASCAR and how they do a great job at orchestrating beef.
Media
Rdio is Changing the Game with First-of-Its-Kind Artist Program
This post is part of our Game Changer Series, which is dedicated to bringing uniquely inspiring artists into the spotlight. Finding gems in a sea of similar talent, Nao does what it does best in the crowded music industry: Never Accept Ordinary. This time, we’re not spotlighting one outstanding, up-and-coming artist. We’re highlighting a company …
Playing in Pink: Not Just an NFL Ploy For More Female Fans
The NFL’s support of the predominately feminine fight against breast cancer has been commended for its creative tactic to attract more female fans. But, the marketing campaign – called “A Crucial Catch” in partnership with the American Cancer Society – is battling that messaging as being much more than a way to ride the wave of pink-PR-hype and get …
Social Media & Tragedy: Informing and Unraveling the Eyewitness Perspective
In the wake of the tragic shootings in an Aurora, Colorado movie theater early Friday mornings, news is pouring in about the sad event – and much of it is coming not from traditional media, but from the witnesses, family, and friends who are closest to the tragedy. Twitter pages, YouTube videos taken on cellphones …
How music culture became intertwined with corporate branding
With the barrage of advertising seemingly intravenously injected into us these days, it’s hard to remember. Hard to remember the days when a glossy magazine ad and a specialized typeface were what we associated with a brand or product. First it was the frilly packaging and cute, witty slogans that made our neurons fire and …
No Gameplay + Cinematic Trailer = Massive Buzz?!
Despite the ongoing quarrels between X-Box and PS3 users, both types of gamers pay respect to one another’s console exclusive titles that are known heavy weight hitters in the gaming industry. Although I was born holding a dual shock controller, when this cinematic trailer was released announcing Microsoft’s Halo 3 2007 release I was just …