The world of digital marketing is undergoing constant changes. Every passing day brings new and exciting innovations that help marketers take digital marketing campaigns to the next level. One of the most exciting and beneficial technological advancements include the emergence and evolution of artificial intelligence (AI). The future of artificial intelligence in marketing is here …
We’re grateful for our friend and content super heroine, Kate Toon, sitting down with us to discuss her experience and philosophy on copywriting for business success. Enjoy her wise and transparent perspective on how content can transform your business. Nao Media: What inspired you to begin a career as a copywriter? Kate Toon: I’ve always …
Ted Rubin is a veteran in the game of social marketing. He’s well known for being a brand strategist, keynote speaker and social media marketing influencer, but Ted is most recognized for creating the term Return on Relationship™ – a social marketing principle centered around the relationship between brands and their audience. Return on Relationship™ or ROR comes after …
Ann Handley is the definition of the modern day Renaissance woman. She’s the Chief Content Officer of Marketing Profs, a columnist for Entrepreneur magazine, a mother, and most recently, the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. It’s safe to say Ann Handley does it all – and …
We’re always asking ourselves what marketing will look like in the next couple years as technology continues to evolve. A lot of times, it can feel like we’re in a constant race just to catch up to trends. As head of the Israeli-based content marketing platform Roojoom, Yael Kochman finds herself right in the middle of shaping online content marketing.
The Face of Social Marketing is Changing We hate to be cliche and say that the internet has changed everything, but we don’t know any other way to describe the impact the world wide web has had on…well, the world. From the way we receive our news to the way we communicate, the internet has …
THE FUTURE OF CONTENT ACCORDING TO MARK SCHAEFER The online world has been turned upside down again and again since Mark Schaefer published the first edition of The Tao of Twitter back in 2011 (the book has since been updated in 2012 and 2014). Buzzwords and the next big thing in social media come and …