LeBron James and Personal Branding: Lessons in Humanity

LeBron James’s decision to return to the Cavs is bigger than personal branding. My relationship with Northeast Ohio is bigger than basketball. I didn’t realize that four years ago. I do now. – LeBron James Today’s lesson — LeBron James and personal branding: Friday, July 11th, 2014, is the day that LeBron James became human …

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Weekly Wednesday Standout #33: Alex Rodriguez and Riley Cooper – the Importance of the Initial Response

After a week of speculation that included a potential lifetime ban from baseball, Alex Rodriguez was suspended for the rest of the 2013 MLB season, and the entire 2014 season. That’s a total of 211 games, just a step below getting a lifetime ban. Rodriguez admitted to using steroids in a 2009 interview from 2001-2003 …

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How to Manage an Entertainment Marketing Crisis

We see artists and athletes making mistakes on and off the camera constantly. As a result, it’s important for the people behind the scenes to know how to manage these mishaps before they even happen. Part of the reason we talk about social media crisis management is because what may seem like a small mistake …

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