Facebook boosted post vs ad

Facebook Boosted Post vs Ad: A Study on the Best Facebook Strategy

Facebook is one of the most widely used social media platforms internationally. With over two billion people active on the social network, Facebook gives companies an ideal platform to advertise their business. In this article, I will be discussing the differences between two widely used advertising methods that Facebook offers: Facebook boosted post vs ad. …

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How Blogging on LinkedIn Can Transform Your Career

LinkedIn is an interesting choice for blogging especially considering you weren’t even able to post long-form blog posts until earlier this year. This new blog feature is now available for every LinkedIn member. You might think twice about blogging on LinkedIn because of all the other options out there, but believe me when I tell …

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Advanced Social Media Tactics to Promote Blog Content

Great! You finally finished writing that blog that you’ve been working on for half the day. Now before you publish it on every social media site at your disposal, think about this: many basic methods for social media engagement won’t help your content get noticed (especially if you’re just starting out). Instead, try some of …

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The Magic of Social Media Automation: The Pros and Cons

SOCIAL MEDIA AUTOMATION HAS DEVELOPED IN 2015 A few months ago in a post titled “Social Media Automation: How to Save Time and Develop Real Relationships”, I wrote about the importance of brands automating their social media accounts to focus on saving time and developing real relationships. The theory was simple: automate your posts promoting …

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9 Ways Your Blog Content and Twitter Should be a Perfect Marriage

If you’re not using your blog content and Twitter together to enhance your brand, you should be. Your blog content and Twitter should be a dynamic duo. When these two things work together, it’s a match made in social media heaven! Just like a marriage, your blog and Twitter content should be a team. Each …

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Content and Web Traffic: Tracking Success Through Analytics

  TRACKING CONTENT AND WEB TRAFFIC IS ESSENTIAL What does digital content success look like? Is it measured in the total number of hits? The time a user spends on a page? The amount of new readers a post attracts? The effectiveness of a call to action? Tracking content and web traffic is undoubtedly the …

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Is Search Engine Optimization Still a Thing in 2015?

SEO IS ALIVE AND MOBILE IN 2015 Search engine optimization has died a thousand online deaths if you listen to prognosticators. Every year, us digital marketers wonder if  SEO’s time has finally come. And yet, every year, search engine optimization continues to influence, and haunt content marketing like a zombie from The Walking Dead. Here’s …

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5 Questions to Ask Before You Start a Social Media Campaign

  HAVE A PLAN OF ATTACK FOR YOUR SOCIAL MEDIA CAMPAIGN Social media campaigns are a significant part of online business. From hashtag awareness to launching a new product, these campaigns take on a variety of forms. This versatility makes social media campaigns simultaneously so effective, yet so scatter brained at the same time. The …

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