Does your business use the 4P marketing strategy or are you clueless about what that even means? More on the 4P marketing strategy later in the article. One of the first questions I ask a potential client is, “What is your marketing strategy?” Sometimes the answer is, “I don’t have one.” But more often I …
We live in a world where almost anything we need answers to can be found online. Anything from our automobiles, our allergies and even our ancestors can be discovered. With the click of a mouse we have access to not only information pertaining to us, but info about the world around us. Because the internet is …
The print version of Nao Chief Visionary Christopher Craft’s O.P.E.N. Routine: Four Components to Personal Branding Excellence is available now.
Nick Saban won his third BCS National Championship in four years on Monday, leading Alabama to a dominant 42-14 victory over Notre Dame. This raised questions as to whether Saban is the greatest college coach of all time. Saban’s team is built on traditional ideas of football. He has no gimmicks. The dominant defense sets …