So you’ve hired someone to do all your business writing for the web. You’re confident with their writing style and marketing strategy and you just KNOW that from their copywriting services you’ll see an increase in leads. But then a month goes by and you don’t see the boost in customers that you expected. So now it’s back to the drawing board and it’s time to re-evaluate your online content strategy. Before you hire another copywriting service to pick up the slack from the previous company, make sure you do your research. Here are 3 things to look for as you consider hiring a copywriting service to do your business writing.
Is your Copywriting Service Using:
1) Hype Words
How often have you come across some online copy where a business claims that their new product is “THE BEST”, “AMAZING” or “CUSTOMER APPROVED”? How often has reading words like that encouraged you to purchase whatever they’re selling? When words and phrases like these are thrown around in the text, they come across as just space fillers to make the page look more complete instead of a sincere description of your work. If you over-exaggerate your content, no one will believe you. Leave the “amazing, customer approved” accolades to come from an “About Us” or testimonials page.
2) Discreditable Sources
Speaking of the testimonials page, make sure the copywriting service is using legitimate quotes from actual clients. There’s nothing worse than inflated claims to boost sales. Instead of just claiming customer satisfaction, show proof. Consider using the results of a customer (satisfaction) survey in your copy to increase credibility.
3) Straightforward Text
There’s no need to bombard clients with elaborate words or impress them with your extensive vocabulary. Keep your copy basic. If you have a new product release, keep it simple and explain what is it and how it can benefit your clients. The average attention span of the online consumer is 6 seconds (yikes!). Rather than taking the risk of turning clients away and ruining your conversion, make sure your clients know who you are, what you do and why you’re the best company to accommodate their needs in a manner that’s short, sweet and to the point. If they’re satisfied with what they read, they’ll be interested in taking the next step.
There’s more to hiring a copywriting service than just giving them the information and trusting them to produce first-rate content. There’s a strategy to writing. We, the good people at Nao Media understand that strategy. Since 2010 we’ve been rocking it as an agile content creation agency and we don’t plan on stopping any time soon. Our copywriting service incorporates your voice with our expertise and a simple plan, to bring your story to life through art and SEO.
Trust Nao Media to be the people behind your story. Connect with us here.