We’ve done some pretty cool stuff with the combination of Inbound Marketing and PPC ads. Think of it as two levels of filtering. Your leads showed enough interest to click your LinkedIn ad and showed more interest by filling out your Inbound Marketing offer form. We suggest using a headshot for the image in your ad. People like engaging with human beings and not a company logo.LinkedIn Answers
If you prove that you’re an authority in your industry, people will trust you and your opinion. Don’t be overly promotional of your services in your answers.Company Profile
It’s imperative that you setup a company profile for your firm. Keep it updated and make sure your employees are connected to it. Connect your blog to your LinkedIn company profile as well.Groups
Be real! If you join a group and instantly go into marketing mode, you run a chance of being removed from the group or instantly ignored. Show that you really want to be there by participating in the conversation. Groups are powerful for finding like-minded people, leads, and prospects.
Have you given a killer presentation? Set up an account at http://slideshare.net/ and embed your slides on your LinkedIn profile. This is an excellent way to impress the heck out of potential clients.