Crushing It With LinkedIn | How Nao Is Winning

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Networking and connecting are the features that are on the surface as far as LinkedIn power. Nao is crushing it with LinkedIn and we don’t mind sharing a few tips.PPC Ads

We’ve done some pretty cool stuff with the combination of Inbound Marketing and PPC ads. Think of it as two levels of filtering. Your leads showed enough interest to click your LinkedIn ad and showed more interest by filling out your Inbound Marketing offer form. We suggest using a headshot for the image in your ad. People like engaging with human beings and not a company logo.LinkedIn Answers

If you prove that you’re an authority in your industry, people will trust you and your opinion. Don’t be overly promotional of your services in your answers.Company Profile

It’s imperative that you setup a company profile for your firm. Keep it updated and make sure your employees are connected to it. Connect your blog to your LinkedIn company profile as well.Groups

Be real! If you join a group and instantly go into marketing mode, you run a chance of being removed from the group or instantly ignored. Show that you really want to be there by participating in the conversation. Groups are powerful for finding like-minded people, leads, and prospects.

SlideShare FTW
Have you given a killer presentation? Set up an account at and embed your slides on your LinkedIn profile. This is an excellent way to impress the heck out of potential clients.


Oh… Almost forgot… be sure to connect your Twitter account to your profile.

About the Author

Chris Craft is a Christian, husband, father, and the author of The Foundation: Branding for Successful Real Estate Professionals and O.P.E.N. Routine: Four Components to Personal Branding Excellence. As the founder of content creation agency Nao Media, Chris helps churches and businesses produce written content and have better conversations with their members and stakeholders. Chris is also the host of The Chris Craft Show, which helps its listeners renew their mind with edifying stories and insights.