How To Get The Most From Your Email Marketing Efforts

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Email marketing is a great way to collect information from your company’s supporters and blast out useful information to them. How would you like to gain more traction in your email marketing efforts? Our tips will help you collect more subscribers and get more opens and clicks. After it’s all said and done, be sure to measure the effectiveness of your campaigns.

Make signing up easy
We’re big fans of Wufoo is a contact form creating platform that spits out easy embed code so you can easily add the form to your site. We suggest making a field for your email list sign up. Make the field “required” and give the user an option to either sign up or decline. This is a great way to build your list while providing an option for normal correspondence.

Get out of the mindset of “selling selling selling.” If you teach your subscribers, they’ll associate quality information with you. We call this process “lead nurturing” in certain instances. We continue to feed information to our contacts so they can know we’re an authority in your industry.

Segment your email lists
Separate your email lists into as many groups as possible. It’s typically not a good idea to bombard your list with emails if the information isn’t applicable to your entire list. Your list subscribers will appreciate targeted emails. Nao’s email list is separated by industry. Because of this, we’re able to blast industry-specific information and see better open and click rates.

Social Optimize
Make sure your email campaigns have clear calls to action for viral purposes. Good email campaigns should be shared via Twitter, Facebook, and email. This will allow for good list growth and content sharing.

Platforms like allow you to review reports with open and click-through rates. Another cool feature are click heat maps for individual campaigns. It also rates the quality of your list based on the number of opens, click-throughs, bounce backs and unsubscribes. These reports are a dream for presenting to clients and sharing internally.

About the Author

Chris Craft is a Christian, husband, father, and the author of The Foundation: Branding for Successful Real Estate Professionals and O.P.E.N. Routine: Four Components to Personal Branding Excellence. As the founder of content creation agency Nao Media, Chris helps churches and businesses produce written content and have better conversations with their members and stakeholders. Chris is also the host of The Chris Craft Show, which helps its listeners renew their mind with edifying stories and insights.