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Marketing in the NBA: From Mid-Major to Major

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Take a look at the path of the most marketable superstars in the NBA at the moment: Lebron James: McDonald’s All American; drafted out of high school; signed a $90 million shoe deal with Nike before playing one minute in the NBA. Kobe Bryant: McDonald’s All-American; drafted out of high school; demanded a trade to …

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#WWS 43: Andrew Wiggins and Sneakers

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  Wilt Chamberlain, Danny Manning, and Andrew Wiggins  Although the college basketball season is still over a month away, Andrew Wiggins, uber-uber-uber prospect of the Kansas Jayhawks, found his way into the spotlight in a big way. Getting a Sports Illustrated cover before playing one collegiate game is a sign of game changing expectations. Rumors …

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