The Immeasurable Value Of Passion Part 2

Okay… so you’ve decided to start your own business. Good for you. The excitement of starting something new is really addictive. That addiction (like most others) can be quite dangerous. Business is for people who can finish the drill. Equally as important, business is for those who are strong and disciplined enough to stick to …

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Critical Success Factors For Project Managers (Part 1)

Recently, I introduced a research exercise to my Project Management Implementation class called critical success factor category (CSFC) analysis. We used the basic tenets of this technique as a method for brainstorming activities that lead to the success of a project from the perspective of the project manager. While there are other categories typically associated with …

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Get On Google+

Get on Google+ . You don’t think your competition is on there now? Why wait to find out? However you choose to motivate yourself to embrace something, figure it out and get it going. Here are several reasons for you to drop what you”re doing and set up your personal and/or business Google profile: 1. …

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The Dichotomy Of Brand Personality

When dueling companies in the same industry vie for customers, a natural rhythm of contrasting brand personalities develops. After all, a brand wants to distinguish itself from its competitor. A 30 second advertisement is not the place to find nuance or a middle ground. These polar opposites creates a black and white decision for the …

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