YOUR EDITORIAL CALENDAR FOCUSES YOUR CONTENT STRATEGY While the most obvious reason to have a calendar is to organize your content flow for the next several months, developing an editorial calendar is more than writing due dates into a spreadsheet. But through a combination of open dialogue and contribution from all writers involved, it can …
UNDERSTAND THE DIFFERENCE BETWEEN CONTENT MARKETING AND SOCIAL MEDIA MARKETING In the digital world, it’s easy to see everything a company creates as part of that company’s brand. From the logo, to website design, to how a company tweets, how a company acts and communicates in a digital space IS technically their brand. But …
The following post is a guest post from social media marketing professional, Lisa Henderson of Simply Social_LA. You’ve heard great things about integrating social media into your business. You’ve heard all about it’s benefits and you’re thinking you’re ready to go for it. BUT, where do you start? The world of social media can be a …
So you’ve hired someone to do all your business writing for the web. You’re confident with their writing style and marketing strategy and you just KNOW that from their copywriting services you’ll see an increase in leads. But then a month goes by and you don’t see the boost in customers that you expected. So …
PODCASTS BUILD LEGACIES With more than 8 million episodes, 250,000 shows in over 100 languages, and 1 billion subscribers on iTunes, podcasts are part of our everyday life. So to ask whether recording a podcast can help your brand is the wrong question. That’s not all – podcasts range from the storytelling of This American …
The following post is a guest post from SEO extraordinaire, Jenny Munn. Search engine optimization….does the phrase conjure up a shudder when you think about it? Love it or hate it, organic SEO is one of the best ways to drive traffic to your website. However, many webmasters, marketers, and business executives are often still …
If you’re a content marketer there isn’t a day that goes by where you don’t see a tweet, post or receive an eNewsletter update about someone releasing a new eBook. People are intrigued with eBooks; what they are, what they do and how they help a marketing strategy. However, the most common (and maybe …
Although social media is now an integral part of strategic marketing, there are still some professionals who are afraid to make the leap into the digital platform. Some traditional marketers still have their doubts about creating a social media strategy for their company or brand. Those doubts are mainly fueled from the wealth of misconceptions …
Since its inception in February 2004, Facebook has changed the world and the way we live. Whether just “checking in” or looking to spend hours online, Facebook has become apart of our daily internet routine. We’re all familiar with Facebook’s popularity in relation to social networking, but what about using Facebook in a more professional …
We’ve previously stated that in order for any brand to survive in this day and age, they MUST have an online presence. Keeping up with the latest online trends is an integral part of the modern business’ marketing plan. Transitioning your business from traditional marketing strategies (advertorials, radio spots, flyers) to the digital era (YouTube tutorials, Facebook Fan …