March Madness Archives - Nao Media: Atlanta Digital Marketing Agency

The Competition for Quality Content

March 18, 2015 by Yu

QUALITY DEFINES CHAMPIONSHIP BASKETBALL TEAMS AND CONTENT AGENCIES “Failing to prepare is preparing to fail” – John Wooden At first glance, there may not be many similarities between NCAA’s March Madness and creating quality content. The March Madness tournament is college basketball’s tournament to crown a champion. Content creation is, well, about storytelling through original …

Four March Madness Branding Tips

April 11, 2014 by Yu

The 2014 National Title game between the UConn Huskies and Kentucky Wildcats drew 21.2 million viewers. The game was a culmination of what is now a cultural touchstone – March Madness. From Selection Sunday, to filling out brackets in the office pool, to the title game, March Madness is three week long Event. So …