If you’re a content marketer there isn’t a day that goes by where you don’t see a tweet, post or receive an eNewsletter update about someone releasing a new eBook. People are intrigued with eBooks; what they are, what they do and how they help a marketing strategy. However, the most common (and maybe …
Increase Engagement to Your Corporate Blogging By Adding Infographics Where you own a small business or work for a Fortune 500 company, the goal of blogging is the same; to encourage customer engagement. Once a potential customer has found a specific post on your corporate blog, you want to keep them there, keep them reading, …
When creating a content marketing strategy, one of the biggest factors marketers have to deal with is having to consistently come up with unique, engaging content that has online longevity and relevance. Although content creation is an important part of an online strategy and making sure your recent posts have that “WOW” factor is key, …
In the digital marketing world, the one word we have heard over and over again is CONTENT. Marketers cannot stop talking about content. Whether it be the importance of having lasting content, how to create a content strategy or how evergreen content can be an excellent tool to boost your blog presence; content is the bread …
We’ve already established that blogging is an integral part of any business’ content marketing strategy, but once you decide to start blogging, how do you determine the type of content your business blog should publish? As content creators, we at Nao Media know that there’s no one answer to that question. There’s a myriad of possibilities of what type of content …
Content is the big social media buzzword of 2014. And whether you’re trying to sell windows or t-shirts, online content has two goals that play off each other: increase user interaction while building your brand (or your client’s brand) at the same time. Again, these strategies work hand in hand – your content needs to …
On first look, using Snapchat as a marketing or branding tool seems preposterous. It’s a tool used by teens! Snapchats only last for 10 seconds! All our hard work will be gone and we won’t have anything to show for it! But let me rephrase those concerns: Snapchat is a tool used by millions …
Today we discuss why it is important for your business to have online content. So, you worked hard setting up your business website. You spent money on a URL and servers. You set up an ecommerce shop to sell your product. And you officially launched. Now what? Your biggest obstacle is standing out in a …
Storytelling and content creation takes all different forms. While the most popular medium of content is written (blogging), there’s numerous ways to get your brand’s story into the world. One oft look, but potentially lucrative alternative to blogging is creating video content on YouTube. Watching a YouTube video is a different experience than reading a …
The ratings are in: the 2014 Masters had the lowest rating since 1993. Although the tournament, the most prestigious in golf, didn’t come down to the final holes, it was still a shame for two reasons. First, Bubba Watson added to his folk story. And second, it was the coming out party for 20 year …