How To Gain Online Influence

Influence: the power to change or affect someone or something; the power to cause changes without directly forcing them to happen  – merriam-webster.com Influence It’s the holy grail of social media marketing, and defines social media marketing in so many ways. All social media marketers want influence. It’s an abstract idea, yet we know what …

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Facebook for Sports Marketing: Should Marketers Combine Them?

Today we discuss why using Facebook for sports marketing is still a good idea. Do you think using Facebook for sports marketing is a valid strategy? The Facebook doomsayers are definitely out in full force – Princeton’s Department of Mechanical and Aerospace Engineering predicts that the social network will lose 80% of its users by …

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5 Fearless Marketing & Branding Predictions for 2014

Put away the champagne and the confetti. 2013 was a year of significant developments in the marketing world that reflected larger changes in society. From simple things, such as micro-video and Snapchats, to larger ideas like Amazon Drones, it seems like every month has innovations that change the game. That’s what makes it almost impossible …

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10 Tips for Marketing Your Superstar Child

Parents, Before you invest in headshots, singing lessons, electronic press kits and all the other typical things that parents think they need to prepare their child for childhood stardom, read this article and make sure your plan for marketing and protecting your child is tight. As an entertainment marketing professional, a record label owner, and …

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