Gratitude and it's Powerful Role in Marketing

There’s power in gratitude. This power will benefit your life as a whole, which includes your business/career. Gratitude. The idea is simple: Be thankful for the seen and unseen in your business at all times. Your Team Your talent and their productivity and efficiency during their time on-the-clock are crucial assets to your business’s success. …

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4 Ways to Turn Your Clients Into Influencers

  Influence marketing is all the rage right now for brands – and for good reason. If you get an influencer on your brand’s side, the possibilities for generating more business are multiplied. Consumers trust those social networking superstars because of their reputation for recommending great products, and brands trust them to spread their positive opinions …

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Lance Armstrong, Katie Couric, and Beyonce Headline January's Entertainment News

Here’s a roundup of this month’s sports and entertainment news highlights, including updates on neverending stories like the Lance Armstrong saga and the Manti Te’o love…er…Bermuda Triangle? Yikes. Entertainment Weekly reports that Lance Armstrong turns down appearing on ‘Dancing With the Stars.’ Even if there’s no more Tour de France for Lance, at least he’s got a …

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Sports Marketing Lessons from Your Favorite Holiday Characters

The holidays are the perfect reason to act like a kid again, and reruns of your favorite childhood holiday classics make it easy. For marketers, we bring you additional excuses to gather up the kids and watch Rudolph, Frosty, The Peanuts gang and the Grinch this season. Watch for the underlying subliminal messages in each, …

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How music culture became intertwined with corporate branding

With the barrage of advertising seemingly intravenously injected into us these days, it’s hard to remember. Hard to remember the days when a glossy magazine ad and a specialized typeface were what we associated with a brand or product. First it was the frilly packaging and cute, witty slogans that made our neurons fire and …

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No Gameplay + Cinematic Trailer = Massive Buzz?!

Despite the ongoing quarrels between X-Box and PS3 users, both types of gamers pay respect to one another’s console exclusive titles that are known heavy weight hitters in the gaming industry. Although I was born holding a dual shock controller, when this cinematic trailer was released announcing Microsoft’s Halo 3 2007 release I was just …

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