How to Rock Social Media while Offline

This ain’t your typical how-to advice post for growing your social media presence. Most how-to posts focus on what to do to grow your social media presence while engaging online. How about when you’re not on the computer? Which is hopefully the majority of the time. So here’s tip #1… tattoo your Twitter handle on …

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Creative Marketing With Pinterest

Brands and agencies worldwide are flocking to Pinterest so they can establish their presence on the image-driven social network. Sure it’s cute, but Pinterest is more than your girlfriend posting pictures of her latest pot pie. The social network is a powerful tool that will get your brand in the eyes of a buying demographic. …

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Bomani Jones | Social Media Leader

As a featured contributor for SBNation.com and with regular appearances on ESPN’s “Around the Horn”, media personality Bomani Jones’s versatility crosses all forms of media. Jones started his career in sports journalism at ESPN’s Page 2 before a series of events lead him to build a passionate, loyal following with “The Morning Jones”. His story presents a road map …

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The Dichotomy Of Brand Personality

When dueling companies in the same industry vie for customers, a natural rhythm of contrasting brand personalities develops. After all, a brand wants to distinguish itself from its competitor. A 30 second advertisement is not the place to find nuance or a middle ground. These polar opposites creates a black and white decision for the …

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