Nao is Turning Two Years Old

A lot has happened since starting Nao a couple years ago. We’ve gone from a company that thought it was all about tweeting and doing Facebook status updates for small businesses to a rockin’ hybrid firm doing custom design, brand monitoring/reporting for big brands, business management for media stars and preparing the release of books …

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The Twitter-Lympics

With the 2012 Summer Olympics already well under way in London, many of us are setting our DVR to record events, checking results online, and getting into the spirit to cheer on our favorite athletes. But did you know just how much these Olympics have changed the social media game versus four or even two …

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Part I: Surprising Twitter Facts & Fails

A new Twitter study from Buddy Media is detailing the facts about how marketers use Twitter – and how we’re getting it wrong in some pretty surprising ways. The study (you can get a free copy of it here), which surveyed 320 Twitter accounts for worldwide power brands, looked at a time period extending from …

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Creative Marketing With Pinterest

Brands and agencies worldwide are flocking to Pinterest so they can establish their presence on the image-driven social network. Sure it’s cute, but Pinterest is more than your girlfriend posting pictures of her latest pot pie. The social network is a powerful tool that will get your brand in the eyes of a buying demographic. …

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Facebook Insights For Idiots Like Me

I was intimidated by Facebook Insights when they first rolled out. Where do Google and Facebook get off by using fancy words like “analytics” and “insights”? I’m a sports head. Just call them stats lol. For those in the dark, Insights are metrics for Facebook Fan Pages that gives admins an idea on the demographics …

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Critical Success Factors For Project Managers (Part 1)

Recently, I introduced a research exercise to my Project Management Implementation class called critical success factor category (CSFC) analysis. We used the basic tenets of this technique as a method for brainstorming activities that lead to the success of a project from the perspective of the project manager. While there are other categories typically associated with …

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