While at dinner last night with mobile developer Elijah R. Young and professional wrestler Navy, I was asked how I would market a professional wrestler who was making a fresh start. What a question right? I enjoy wrasslin’ and recognize the impact Jim McMahon had on the business, but I had never thought about marketing …
A lot has happened since starting Nao a couple years ago. We’ve gone from a company that thought it was all about tweeting and doing Facebook status updates for small businesses to a rockin’ hybrid firm doing custom design, brand monitoring/reporting for big brands, business management for media stars and preparing the release of books …
With the 2012 Summer Olympics already well under way in London, many of us are setting our DVR to record events, checking results online, and getting into the spirit to cheer on our favorite athletes. But did you know just how much these Olympics have changed the social media game versus four or even two …
In the wake of the tragic shootings in an Aurora, Colorado movie theater early Friday mornings, news is pouring in about the sad event – and much of it is coming not from traditional media, but from the witnesses, family, and friends who are closest to the tragedy. Twitter pages, YouTube videos taken on cellphones …
After Yahoo’s affirmation on Thursday that passwords and usernames were indeed compromised, you may be wondering if you’re information is safe. And you should be concerned, not only if you have a Yahoo account, but also if you use any services provided by Gmail, MSN, Hotmail, Comcast, or AOL. Yahoo’s contributor network Yahoo! Voices was …
A new Twitter study from Buddy Media is detailing the facts about how marketers use Twitter – and how we’re getting it wrong in some pretty surprising ways. The study (you can get a free copy of it here), which surveyed 320 Twitter accounts for worldwide power brands, looked at a time period extending from …
Brands and agencies worldwide are flocking to Pinterest so they can establish their presence on the image-driven social network. Sure it’s cute, but Pinterest is more than your girlfriend posting pictures of her latest pot pie. The social network is a powerful tool that will get your brand in the eyes of a buying demographic. …
I was intimidated by Facebook Insights when they first rolled out. Where do Google and Facebook get off by using fancy words like “analytics” and “insights”? I’m a sports head. Just call them stats lol. For those in the dark, Insights are metrics for Facebook Fan Pages that gives admins an idea on the demographics …
Last time we discussed some design tips for your new Facebook Timeline page. Today we discuss some simple Facebook Timeline marketing tips. The big switch is coming on March 30th, so you don’t have much time to get your gameplan in order. Marketing on your cover Marketing on your page’s cover design can be …
Recently, I introduced a research exercise to my Project Management Implementation class called critical success factor category (CSFC) analysis. We used the basic tenets of this technique as a method for brainstorming activities that lead to the success of a project from the perspective of the project manager. While there are other categories typically associated with …